Young business owners with innovative new products are able to reach millions of customers through Amazon.
Rachel Zietz, 21
Founder, Gladiator Lacrosse
Rachel Zietz founded Gladiator Lacrosse in 2012, when she was a 13-year-old lacrosse player and entrepreneur. Like all lacrosse players, Rachel wanted to improve her game—but she found limited options.
Her coaches advised her to practice her shot as much as possible—and to play “wall ball,” where players use a wall to practice shooting, passing, and catching. The idea for Gladiator Lacrosse came from Rachel’s disappointment with the quality, cost, and lack of selection of lacrosse products aimed at helping players develop their skills.
Rachel was personally involved in every step of the business, from the product concept to the selection of raw materials, as well as in the production and manufacturing of the her lacrosse rebounders and lacrosse goals. Her passion for the game is reflected in the product details, down to the packaging and installation instructions
“Partnering with Amazon has given the business the opportunity to grow nationally and internationally with Amazon customers. When coaches look to purchase lacrosse equipment for their fields, we stand out on Amazon for our competitive prices and outstanding quality. Amazon has been an incredible distribution channel for Gladiator, accounting for millions of dollars in additional revenue,” Rachael said.
Rachel’s sales on Amazon have grown each year by more than 20%. The company has been able to increase the product line from just a goal and rebounder to lacrosse balls, corner targets, goal blockers, and even the high quality All Ball Pro rebounder.
Tip: Rachel believes young entrepreneurs should pursue what they are passionate about. Practice makes perfect, she said.
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